The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Sustainable Development Goals
Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland
Client: March For Our Lives Category: Sustainable Development Goals
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Sustainable Development Goals
Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany Category: Sustainable Development Goals
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Sustainable Development Goals
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Sustainable Development Goals
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Sustainable Development Goals
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Sustainable Development Goals
The Open Door Project
Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client: The Millennium School Category: Sustainable Development Goals
Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR Category: Sustainable Development Goals
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike Category: Promotional Items / Physical Products
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Promotional Items / Physical Products
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York
Client: Citibank Category: Custom Content
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Craft / Use of Technology
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Digital Experiential / Interactive Digital Installations
The Secret Sculpture
Agency: SERVICEPLAN GERMANY / Munich
Client: German child protection Association Category: Digital Experiential / Interactive Digital Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Digital Experiential / Interactive Digital Installations
adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland
Client: adidas Running Category: Creative Use of Data / Storytelling
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Storytelling
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data / Storytelling
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Creative Use of Data / Storytelling
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_003M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + March for Our Lives / Parkland
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_004M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_005M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_006M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_007M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_008M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_009M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_010M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client:
The Millennium School
Title:
The Open Door Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_011M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
We Believers / New York
Client:
E6PR
Title:
Edible Six Pack Rings
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_012M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_048M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_049M
Award:
2020 Print Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_PT20_076M
Award:
2020 Print Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Mumbai Press Club
Title:
Behind the Photograph
Category:
Craft / Writing
Annual ID:
OS_PT20_077M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Print Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT20_066M
Award:
2020 Print Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Radio & Audio Merit Award
Agency:
Publicis North America / New York + Harbor Picture Company / New York
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Annual ID:
OS_RA20_042M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Custom Content
Annual ID:
OS_RA20_043M
Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M
Award:
2020 Radio & Audio Merit Award
Agency:
SID LEE / PARIS
Client:
KFC
Title:
Bucket Bangers
Category:
Custom Content
Annual ID:
OS_RA20_045M
Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Annual ID:
OS_RA20_047M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Custom Content
Annual ID:
OS_RA20_048M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_103M
Award:
2020 Branded Entertainment Merit Award
Agency:
Facebook / Menlo Park
Client:
Portal from Facebook
Title:
Story Time on Portal
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_104M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_105M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Annual ID:
OS_HW20_072M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_060M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
German child protection Association
Title:
The Secret Sculpture
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_061M
Award:
2020 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_062M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_063M
Award:
2020 Creative Use of Data Merit Award
Agency:
Grow / Norfolk + adidas / Portland
Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_020M
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_022M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_023M
Award:
2020 Creative Use of Data Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_024M
Award:
2020 Creative Use of Data Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_025M
Award:
2020 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_026M
Award:
2020 Creative Use of Data Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_027M
